Women fainted in the aisles when The Sheik was released in 1921. The titled Lady Diana Mayo (Agnes Ayres) is carried into the desert by an Arab chieftan, Ahmed Ben Hassan (Valentino), who takes one look at her and wants her, right then and there. Filmed on the heels of women's suffrage, Lady Diana was presented as a strong-willed and intelligent character, but as for Ahmed - nobody had seen anything like Valentino's natural sex appeal on the screen before. His charismatic presence electrified audiences; his Sheik symbolized the forbidden allure of the exotic and forever secured Valentino's place in screen legend. From the lavish dressing of this production, Arabian wall tapestries, tunics, cassocks and garish jewelry became a fad in decoration and attire.